Take the Pledge

Distracted Driving – The Deadly Facts

Behavior

Increased Risk of Crash

Reaching for a moving object

9 times

Driving drowsy

4 times

Looking at an external object

3.7 times

Reading

3.4 times

Dialing a phone

2.8 times

Applying makeup

3 times

Eating

1.6 times

Reaching for a nonmoving object

1.4 times

Talking on hand-held phone

1.3 times

  • In Nevada, you can receive up to a $250 fine for talking or texting on a hand held cell phone while driving (effective January 1, 2012).
  • In 2008, approximately 20 percent of all U.S. crashes involved some type of driver distraction. (National Highway Traffic Safety Administration – NHTSA)
  • Nearly 6,000 people died in 2008 in U.S. crashes involving a distracted driver, and more than one-half of a million were injured. (NHTSA)
  • Driver inattention is a factor in more than one million crashes in North America annually, resulting in serious injuries, deaths, and an economic impact reaching nearly $40 billion per year. (AAA Foundation for Traffic Safety)
  • Using a cell phone while driving has been found to quadruple your risk of crashing. (AAA Foundation for Traffic Safety)
  • The AAA Foundation 2008 Traffic Safety Culture Index found cell phone use is rampant among all ages. Specifically, two out of three drivers aged 18 to 34 reported using a cell phone while driving, but 53 percent of drivers aged 45 to 54 also admitted using a cell phone while driving.
  • Younger, inexperienced drivers under 20 years of age have the highest proportion of distraction-related fatal crashes. (NHTSA)
  • Drivers who use hand-held devices are four times as likely to get into crashes serious enough to injure themselves. (Insurance Institute for Highway Safety)
  • Using a cell phone while driving, whether it’s hand-held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration of .08 percent. (University of Utah)
  • The AAA Foundation’s 2009 Traffic Safety Culture Index found 35 percent of drivers feel less safe today than they did five years ago, and distracted driving was the most common reason cited for this. The 2009 Index also found 95 percent of drivers said that texting while driving was unacceptable, but 18 percent of those same drivers admitted having read or sent a text message or e-mail while driving in the past month.
  • Distracted driving is the number one killer of American teens. Alcohol-related accidents among teens have dropped. But teenage traffic fatalities have remained unchanged, because distracted driving is on the rise. (Children’s Hospital of Philadelphia and State Farm Insurance Study and NHTSA study)
  • While over 90 percent of teen drivers say they don’t drink and drive, 9 out of 10 say they’ve seen passengers distracting the driver, or drivers using cell phones. (National Teen Driver Survey)
  • Brain power used while driving decreases by 40 percent when a driver listens to conversation or music. (Center for Cognitive Brain Imaging at Carnegie Mellon University study)
  • More than 80 percent of drivers admit to blatantly hazardous behavior: changing clothes, steering with a foot, painting nails, and shaving. (Nationwide Mutual Insurance Survey)
  • Drivers engage in potentially distracting secondary tasks during more than one-half of the time spent driving. (AAA Foundation for Traffic Safety)
  • Dealing with passengers is one of the most frequently reported causes of distraction. Young children are four times more distracting than adults as passengers, and infants eight times more distracting. (AAA Foundation for Traffic Safety)